What is a sales configurator?

What is a sales configurator? A sales configurator is a tool that allows you to create variations of your product without manual intervention. A product configurator helps your customers to configure your products whilst automating the pricing, and quoting (CPQ) process, but in 3D or in a virtual environment. 3D sales configurators allows your salesperson or customer to customise your product directly on your website via a computer, laptop, tablet or phone. The 3D dimensional visualisations, created by the sales configurator makes the process easy to follow by giving your customers a visual representation of the final product from start to finish.